What magazines do segments read? What are effective channels to getting a write-up within these publications?

HOW are segment users using the Time Log – get a testimonial from a user (Manditron, etc) describing their usage

Craft PR with customzed messages for different segments and strategies to approach different editors.

What’s the appropriate vector to get these messages into editors hands in a compelling way?

By USAGE versus DEMOGRAPHC, ie:

• Journal
• Walkie-talkie
• Bookmarklet

Create a VALUE PROPOSITION for each usage type:

• determine the primary usage behavior for each segment
• Create a VALUE PROP specific for that usage type

Develop good, segment-specific TRIGGER PHRASES to grab attention in the subject lines of emails to editors, bloggers, etc

Set up Google Alerts for appropriate search terms to monitor who’s writing about what.

DONE – SET UP ALERTS 1x/DAY FOR EVERNOTE, TWITTER from the BLOGOSPHERE

Look for SMALLER blogs commenting on Evernote, Twitter – good targets for personal communication

Choose several tech-savvy classmates to demo Time Log.

GOALS: what is useful about this product? What’s the most valuable aspect? What would you like to see? How would you sell this?

Twitter search tool (there are others as well for searching the Twittersphere)

• FOLLOW people who Tweet about Evernote
• Tweet about TimeLog maybe 3x/day

Shoot to have a press release ready to send out by Wed 6/25

BPs are a format – choose the medium that makes the most sense

MILESTONES section of the BP – is as slose to coding as the BP gets.

• fxns – what do I do?
• Arrays – all of your segments
• Variables – each segment is a variable, etc

REVISIT the Evernote online beta and assess

What are differences? Is Evernote only for the tech-savvy? TimeLog is not!

WRITE several tips (7 – one for each day of a week following sign-up?)

These can be auto-sent to new users on a daily basis following sign-up (too invasive? What’s a good number of messages?)

Good marketing tactics:

• Find bloggers who have interests
• Set up scratch MN pages on their interests
• email the links to them – how can you not check out a link which was created especially for you?

Can be as simple as sending people to segment specific landing pages – ie undergrad girls can check out Sararah’s profile page, musicians can check out brenly’s page

Or we can have several demo landing pages specifically designed for each segment (and sub-segment) we’re targeting