Compare creating a merchandising empire in twenty minute chunks to the ordeal of publishing a Kindle book.
This you can market with a reasonable chance of success. THAT IS MY GUT FEELING, MY GUT SAYS THIS TO ME, I JUST TYPE WHAT IT SAYS
MOBILE is SO POWERFUL
And now I'm going to read this space on my iPhone while I eat breakfast, you know?
I wish I could put slideshares in notes because marty has just about all of his books up on slideshare...
WHAT A RELIEF!!!
I am so glad I'm not just writing a Kindle book right now because that might have sank like a stone and still been tons of work.
RETURN ON IDEA too, a BOOK would take TONS of ideas to finish...
I have not yet eaten breakfast because I am so into using this in the morning @b.
i just put this up on the home page
It's validating to know one of my favorite authors is thinking along the same lines...
Sell More Wine!!
With the vast selection of quality wines in the United States, how can a small or lesser-known wine brand stand out from the pack, be visible and increase sales?
Let’s focus on a few key marketing points that could help this important industry.
Understanding your ideal customer
A creative name Bottle design and story
Web Strategy and Blogging
1) Understanding your ideal customer
Today, consumers are more sophisticated and informed than ever before, hence their food choices are more dynamic and experimental. Consumers are looking for good wines to pair with food.
Wine producers need to decide what type of customer they want to appeal to, and who they don’t. Marketing and wine production is usually geared toward those who will buy expensive bottles such as party hostesses, but they don’t buy as often as the younger generation. Very few wines are marketed at younger drinkers who buy reasonably priced bottles, but buy often. So a strong market that is ready and looking to buy regularly is often overlooked.
Here’s a solution: When marketing wine, producers should look at their ideal drinkers through personas, then make sure they communicate to the needs and wants of this group.
2) A Creative Name
Choosing the right name is a delicate science similar to producing the wine. The wrong name on a bottle could completely turn off the targeted customer. Today’s customers tend to be more traveled and informed, yet less formal.
We want to be surprised, delighted and have our pallet tickled with a creative edge and freshness, so naming and labeling a wine is vital to its marketability. When naming the wine, make the name individual and unique and make sure it’s not too difficult to pronounce.
3) Bottle design and story
Imagine standing in front of a shop, with endless rows of wine bottles and having to pick a wine for dinner. This is a nerve-wracking experience for most people. One of two things happens. They pick up the same bottle they always do or they take a huge leap of faith and bet on something new.
Part of the goal in marketing a wine is seducing the customer. Since potential buyers can’t taste the wine, the bottle design and labeling needs to communicate cues of visual sensory to help attract a potential customer. If the bottle, branding and the label don’t seduce a customer, then the sale is lost, and only hope is personal recommendations.
As cost is always a factor, we recommend a simple bottle with a creative, clean and beautifully designed label. This doesn’t have to be expensive. For example, see how a successful Portuguese producer turned his children’s artwork into a wonderful wine label:
Key points to remember for bottle labeling & design:
Tell a story about the wine Help solve the shopper’s problem by giving suggestions for food pairings Don’t assume the customer knows how to pair wines with food Label design should be fun, different and aimed at the ideal market group
4) Web Strategy and Blogging
Wine producers can turn the internet into their best friend and take advantage by quickly reaching millions of people who love to drink wine! It all starts with a dynamic website and visibility strategy. A smart producer has two options, become friendly with the wine blogging community, or start one himself. We recommend both. This is a fantastic way to get closer to customers first hand. A well-designed blog can be an invaluable marketing tool:
Help build a community around your wine Higher search engine rankings Better brand recognition Low cost
If you’re unsure about blogging and would like to know how to start a blog, or would like us to set one up for you, contact us.
Stay tuned for more from Elevate My Brand and don't forget to follow and like us!
They're all up there !!! Read em all!!!
Mom wants to go to Costco etc
I want to make mugs and mom wants me to drive her around... It's the weekend, I will take her around, of course.
So let's eat then get ready and take her around and not worry about work until you're done with her errands :D
That's a guy who's INSPIRED... no desire whatsoever to "have fun" on a beautiful summer day, just make mugs and metanotes. What a relief to be INSPIRED TO WORK instead of having to chase a paycheck!!!
what if you were
in the groove with putting new art up on Unamerican until 1000 mugs are up there?
We have to pay attention before we can pay money.
Spending your ATTENTION is "costless" but it does take up your time. When it takes too much of your time it's time to fill up the shopping cart and check out.
implies more METATEXT
The more a person has to read about an individual item, the more time that item is staring them in the face.
I ought to put FB comments on my Tumblr template for instance so folks can discuss each design, right?
If it takes twenty minutes to do a new artwork, that means you're on the hook for 333 hours.
it's the SELECTION
I love to write my ideas in the context of a product catalog because people read your writing with wallets in hand which means they're paying real attention.
Clean Day, but With Yesterday
I want a CLEAN SCREEN every morning, but I have to be able to carry forward from yesterday somehow.
Tell me about why
- This is very satisfying because that art is great and ought to be in every hipster household in the world
- John may be free around the 23rd to come up to Fremont so I will just work on this "morning" paradigm because that's where there is real value - eg i need this
- Also Faraj is not free for tinyvox
- Think about it, this is a way to actually make money from art by yourself until you've got your old "web colossus" back
- You intuit you can get popular with this and that would be huge I think...
$1 per joke
Why blog or make "memes" when you can make merchandise like you always did? My memes want to break out into the real world.
120 day plan?
what we do for our clients is what we call a 120-day plan. We also do this internally, so that you can set really specific goals in a shorter time frame against their measurable, and you can know if you are hitting them and being successful. So for example, I can share with you a couple of our internal 120-day plan points. One: you want to speak in front of more audiences. Being really clear about that and specifically we want to be doing two a month, lets us know if at the end of the month that we’ve done that, then we’ve been successful. If we haven’t, then we need to figure out a new strategy to hit those two events for speaking every month. Two: press placements. Again, making sure that we have at least four press placements a month so that we’re getting in front of the audience we want to be in front of and getting the visibility we need to elevate our brand. Three: content strategy, that’s another thing we measure for our month. We always want to make sure that we have eight pieces of content per month. We’ve talked about content pretty extensively so that we can drip out two a week, every week moving through the month. Again, very measurable but very limited time frame so that we know that these plans have been successful.
it's the BRAND
I want to read some stuff about branding to echo what I feel here...
a KICKSTARTER could fund a warehouse and shelving and initial stickers. We could maybe raise a million dollars that way if we said: give us $100 and we will mail you 100 stickers as soon as they show up...