What’s awe? It’s quite simply something remarkable. Something that people can’t resist commenting on. This can be in the form of a story, a real-life event, or it can also be something as simple as an exhaustive list of 101 links to helpful resources.
See this Twitter Tips page as an example.
When you piss people off, they’ll work hard attain justice. They’ll talk about it on Twitter, write blog posts, and more.
How can you trigger anger? All you have to do is challenge someones beliefs and it’s a sure-thing.
See the Content is King Myth Debunked as an example.
(Note, I don’t recommend you piss people off for fun all the time. It’s a bad marketing strategy).
People hate anxiety. What creates anxiety? If you’re writing content that talks about potentially losing out on something, that’s one way. People hate losing things they have.
See the #1 Conversion Killer in Web Design as an example.
Fear is one of the biggest motivators on Earth. It targets the reptilian brain, and people can’t resist but take action when motivated with fear.
What’s an example of fear? You can make people worry that they’re making mistakes they’re unaware of. You can also target the fear of loss (aka limited quantities).
As an example, see the article How Images Improve—Or Destroy—Conversion Rates
What makes people happy? There’s loads of things. It can be something funny, inspiring, or anything that’s positively uplifting.
One of my favorite ways to target the “joy” emotion is by telling a story from my life that I know people can connect with. It really takes advantage of nostalgia and bonds with people who read it.
As an example, you might remember the article where I told the story about my dad and chess.
People can lust for more than just sex. They can lust after money, results, women, men, or anything like that. To target that, you simply need to tantalize readers with potential results.
While I don’t have examples of lust in action at Social Triggers, I’m sure you get the idea :-).
What surprises people? Anything that goes against their expectations. You can challenge assumptions, and prove them wrong. You can share new ways of doing things, or share results of personal tests.
Overall, this is one of the main high-arousal feelings I target with Social Triggers because it works great. As an example, take a look at my previous article “The Problem with Fast Loading Websites.”